Assistants
ExploratoryTask-focused assistants for specific workflows rather than general chat.
VENTURES & PRODUCTS
Building Beyond
Client Work
Alongside consulting, I build products and companies. The pattern is consistent: ideas → products → businesses.
The anchor venture
Petalnex
Petalnex is the primary venture. As Director, the remit spans services, products, ventures and AI — the place where consulting work turns into reusable products and new businesses.
Official Petalnex site — link to be added once confirmed.
Petalnex
Services
Products
AI & Automation
Ventures
Recruitment technology
A long-term interest
Recruitment technology has been a recurring theme since building GetGulfJob in Dubai — a job platform connecting seekers and employers.
The direction now is broader than a job board: Jobs + Career Profiles + AI + Application Assistance, working together rather than as separate tools.
- Jobs
- Career Profiles
- AI
- Application Assistance
Digital product concept
Career Application Engine
A concept, not a shipped product: a Personal Career Profile that can be pointed at any job through an Application Assistant.
- Personal Career Profile
- Any Job
- Application Assistant
Potential capabilities
- Profile
- CV extraction
- Job analysis
- Fit assessment
- Cover letters
- Application questions
- CV tailoring
- Skills-gap analysis
- Interview prep
- Application history
Intended architecture: a separate API engine that multiple portals can use, rather than a single closed app.
AI & automation products
Product directions, honestly labelled
Agents
ExploratoryMulti-step agents that carry a process through, with human review points.
Recommendations
ConceptRanking and suggestion features on top of existing data.
Document intelligence
ConceptExtraction and structuring of information from documents.
AI automation
In progressWorkflow automation with an AI step in the loop, orchestrated in n8n.
Automation pattern
How the automations are shaped
- Trigger
- Data
- Logic
- AI
- Human Review
- Action
- System Update
Product development philosophy
How a venture idea is tested
- Problem
- Is it a real, recurring problem?
- Frequency
- How often does it actually come up?
- Value
- Is solving it worth paying for?
- Distribution
- Is there a realistic way to reach the people who have it?
- Leverage
- Does building it once help more than once?
- Economics
- Do the numbers work at a small scale, not just a hypothetical large one?
AI-native product development
Building products with AI-assisted engineering
Product work uses the same tools as the consulting practice — OpenAI Codex, Claude Code and Cursor — under the Vibe Engineering model: AI-native speed with architecture and validation kept in place.
- Direction
- Architecture
- AI-Assisted Development
- Validation
- Production
Physical product experiment
StayFi
StayFi is an early hardware experiment: a 12V mini UPS that keeps a Wi-Fi router running through short power interruptions.
It is a product experiment, not a launched commercial product — there are no market, sales or adoption claims to make yet.
Venture map
How it fits together
Everything sits under Petalnex or feeds back into it — not a scatter of unrelated experiments.
Petalnex
- Consulting
- Products
- Ventures
- AI & Automation
Career technology
- Job platforms
- Career profiles
- Application assistance
AI & automation
- Assistants
- Agents
- n8n workflows
- Document intelligence
Digital products
- Career Application Engine (concept)
Physical products
- StayFi (experiment)
Long-term direction
Where this is going
- Project
- Reusable component
- Product
- Platform
- Business
Services → Insight → Product → Scale.
Partnerships & ventures
Building something adjacent?
If your work overlaps with any of this, a conversation is the fastest way to find out whether there’s something worth building together.